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Should We Stop all this Customer Experience Stuff?
Are you a believer or nay sayer? I know, you think I just lost all my marbles to even ask this question. Why throw in the towel? It’s just that so few CEOs have made a difference when it comes to...
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Domino’s New Addition to Customer Experience
Domino’s has done a smart thing here. An app to order pizza. Being easy to do business with is one of today’s essential components of delivering a great customer experience. There are other menu...
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3 Curated Articles on Customer Experience
A few gems from my content curation site on Customer Experience Marketing: From Inc Magazine: Author Geoffrey James sees things differently than I do about branding, but sometimes it is useful to see...
View ArticleContent Marketing at “Orchids at Palm Court”
Hilton Hotels knows how to use content to put their brand on the table. If you visit Cincinnati, do not miss out on this fabulous customer experience -- dinner prepared by American Chef of the Year,...
View ArticleMarketing to Revenue
For over 4 decades (my how time flies), I have helped many global companies and small companies grow their businesses. One of my beliefs is that I have always worked to keep marketing and sales...
View ArticlePredicting 2012: The Year Quality of Customer Experience Becomes King
Bottom Line: Investing first in the quality of customer experience, not cost reduction of quantity of transactions, will determine who attracts and keeps the most customers in 2012.The post Predicting...
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Content is today’s path to customer experience and marketing success.
Think like a Publisher Developing and implementing a marketing content strategy is today the single most critical task that B2B marketers must master. Content has always been “king of the hill”. The...
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If you are serious about content, check out CMI
Content marketing, according to Content Marketing Institute, is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the...
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Experience will be positive after you establish trust and credibility
As marketing content developers we should keep in mind how our content impacts trust and credibility with prospects, clients, employees and suppliers. Words are important. Buyers are absorbing content...
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Top 20 Women Content Producers: Content Marketing Institute
Joe Chernov, VP of Content Marketing for Eloqua, a revenue performance management company, expresses his dismay with the ‘boy’s club’ culture of content marketing, namely, excluding women thought ......
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Are you one of the 8% that produces sustainable growth?
Content marketing is about one thing: providing a great customer experience that helps grow your business. If the content is about anything else, it is fine art, like a diary or a painting that...
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Super-Secret Cincom Super Bowl Ad Leaked Here First
ADVERTISING SKULLDUGGERY This Sunday, more than 111 million people will tune in to the big game – The Super Bowl – to watch the 2011 football season come to an end. Many of them will be watching JUST...
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Cause and Effect of Marketing Activities
By Dale Wolf What brings a prospect into a buying cycle? The choices a prospect makes to satisfy aspirations or challenges. To understand the effect of a campaign, we need first to understand the...
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Nothing is More Important to Marketing than Customer Context
By Dale Wolf Context is the connector to the customer. It establishes relevance to what the customer needs or is interested in. If we deliver a marvelous experience at every touchpoint, our chances of...
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Marketing the Customer Experience: Contextual Profiling Techniques
Most online advertising (Google Adwords or similar relevance-based ads on LinkedIn, Twitter, Facebook, etc.) are what many marketers think of when they hear contextual marketing. That is too-limited a...
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Content has Always been King of Marketing. It’s just Different Today.
The power of unique, quality content used to support B2B marketing strategies has been self-evident as a way of capturing audiences for over a century. But since the Internet put the customer in...
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How to do Social Selling that also Improves the Customer Experience
Here’s the problem with B2B selling today. Eighty percent of buyers journey through their buying process without contacting a salesperson. They know more about you than you know about them. They only...
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The Role Executives Play in Creating Successful Brands
By Juliana Davies, Contributing Author Laying the foundation for a recognizable brand is often overlooked by inexperienced entrepreneurs. This despite the fact that branding is crucial to building a...
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Is Your Customer Profitability a Broken Engine?
Customer profitability is a fragile thing. If not maintained, it can go the same way as a car breakdown. Have you seen a decrease in customer retention or new customer sales? Or conversely, maybe...
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B2B Buyers Kick Your Tires INVISIBLE to you … What you can do about it!
B2B buyers are great at kicking the tire well before they are ready to talk to your sales team. We’re all familiar with the new fact that B2B buyers are often 60% of the way into their buying process...
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